Blooms Taxonomy Synthesis Category

Bloom’s Taxonomy  (1956 ) was designed with six levels in order to promote higher order thinking. Synthesis  was placed on the fifth level of the Bloom’s taxonomy pyramid  as it requires students  to infer relationships among sources.  The high-level thinking of synthesis is evident when students put the parts or information they have reviewed as a whole in order to create new meaning or a new structure. The Online Etymology Dictionary records the word synthesis as coming from two sources: Latin synthesis  meaning a collection, set, suit of clothes, composition (of a medication) and also from the Greek  synthesis  meaning a composition, a putting together. The dictionary also records the evolution of the use of synthesis to include deductive reasoning in 1610 and  a combination of parts into a whole in 1733. Todays students may use a variety of sources when they combine parts into a whole. The sources for synthesis may include articles, fiction, posts, or infographics as well as non-written sources, such as films, lectures, audio recordings, or observations. Types of Synthesis in Writing Synthesis writing is a process in which a student makes the explicit connection between a thesis (the argument) and evidence from sources with similar or dissimilar ideas. Before synthesis can take place, however, the student must complete a careful examination or close reading of all source material. This is especially important before a student can draft a synthesis essay. There are two types of synthesis essays: A student may choose to use an explanatory synthesis essay in order to deconstruct or divide evidence into logical parts so that the essay is organized for readers. Explanatory synthesis essays usually include descriptions of objects, places, events or processes. Descriptions are written objectively because the explanatory synthesis does not present a position. The essay here has information gathered from the sources that the student places in a sequence or other logical manner.In order to present a position or opinion, a student may choose to use  an argumentative synthesis. The thesis or position of an argumentative essay is one that can be debated. A thesis or position in this essay can be supported with evidence taken from sources and is organized so that it can be presented in a logical manner.   The introduction to either synthesis essay contains a one-sentence (thesis) statement that sums up the essays focus and introduces the sources or texts that will be synthesized. Students should follow the citation guidelines in referencing the texts in the essay, which includes their title and author(s) and maybe a little context about the topic or background information.   The body paragraphs of a synthesis essay can be organized using several different techniques separately or in combination. These techniques can include: using a summary, making comparisons and contrasts, providing examples, proposing cause and effect, or conceding opposing viewpoints. Each of these formats allows the student  the chance to incorporate the source materials in either the explanatory or the argumentative synthesis essay. The conclusion of a synthesis essay  may remind readers of the key points or suggestions for further research. In the case of the argumentative synthesis essay, the conclusion answers the so what that was proposed in the thesis or may call for action from the reader. Key Words for the Synthesis Category: blend, categorize, compile, compose, create, design, develop, form, fuse, imagine, integrate, modify, originate, organize, plan, predict, propose, rearrange, reconstruct, reorganize, solve, summarize, test, theorize, unite. Synthesis Question Stems With Examples Can you develop a theory for the popularity of a text in English?  Can you predict the outcome of behavior in Psychology I by using polls or exit slips?How could you test the speed of a rubber-band car in physics if a test track is not available?How would you adapt ingredients to create a healthier casserole in Nutrition 103 class?How could you change the plot of Shakespeares Macbeth so it could be rated G?Suppose you could blend iron with another element so that it could burn hotter?What changes would you make to solve a linear equation if you could not use letters as variables?Can you fuse Hawthornes short story The Ministers Black Veil with a soundtrack?Compose a nationalist song using percussion only.If you rearrange the parts in the poem The Road Not Taken,  what would the last line be? Synthesis Essay Prompt Examples Can you propose a universal  course of study in the use of social media  that could be implemented across the United States?What steps could be taken in order to  minimize food waste from the school cafeteria?What facts can you compile to determine if there has been an increase in racist behavior or an increase in awareness of racist behavior?What could you design to wean young children off video games?Can you think of an original way for schools  to promote awareness of global warming or climate change?How many ways can you use  technology in the classroom to improve student understanding?What criteria would you use to compare  American Literature with English Literature? Synthesis Performance Assessment Examples Design a classroom that would support educational technology.Create a new toy for teaching the American Revolution. Give it a name and plan a marketing campaign.Write and present a news broadcast  about a scientific discovery.Propose a  magazine cover for a famous artist using his or her work.Make a mix tape for a character in a novel.Hold an election for the most important element on the periodic table.Put new words to a known melody in order to promote healthy habits.

Performance Management Quality Management - 1247 Words

Performance Management Pearl Mathieu California Southern University HRM 87504 Due December 20, 2016 Dr. Brett Gordon Performance Management Performance management is a continuous process in which employees and managers work together to monitor, plan, and review their employees’ overall performance and their contribution to the organization. Additionally, globalization is bringing about an increase in competition in the workplace, therefore there is a need for an organization to regularly evaluate the performance of their employees to ensure that the organization has the proper skill sets in their employees in order to have a successful business (Bac, 2007). The objective of performance management is to improve and promote employee effectiveness. Furthermore, employee performance management involves various activities: planning to be done and setting expectations, monitoring performance continually, developing employees’ capacity to perform, rating performance periodically, and rewarding good performance (Leonard Trusty, 2013). A supervisor, on the other hand, is a person charged with the responsibility of overseeing tasks at the workplace are ensure that objectives are carried out according to the instructions given. A supervisor has manager-like roles and is responsible for actions and productivity of a small group of employees. There are philosophers who refer to supervisors as workers, while other professionals refer to this position to be a manager. AShow MoreRelatedPerformance Management : Quality Management1902 Words   |  8 Pages Performance Management Performance Management in its simplest meaning is a method of computing employees contribution in organization growth and sustainability. 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Total Quality Management (TQM) is the theory of continuous improvement that involves all workers in a business from upper management to productionRead MoreQuality Improvement Initiatives And Performance Management Systems980 Words   |  4 Pagesproviders have begun utilizing quality improvement initiatives and performance management systems to improve the quality and outcomes of their healthcare systems. There was a shift from a healthcare provider’s responsibility of their work to being held accountable for their work, as well as the emphasis on a team atmosphere to improve accountability. Responsibility and accountability, while meaning different things, together are important in advancing the quality of healthcare. In this paper,Read MoreQuality Management Techniques For Managing Team Performance1784 Words   |  8 Pagesimproves the performances in companies by looking, identifying and applying the best demonstrated practices to operations and sales. Directors, Managers and even Supervisors take it upon themselves to compare their products, performances or processes externally with their competitors or even internally with similar activities and then this allows identification of weaknesses and inefficiencies. The objective of benchmarking is to find examples of better, more efficient and superior performances and understandRead MoreOperational Management: Statistical Quality Control and Performance Improvement13821 Words   |  56 PagesChapter5 | Quality and Performance | true/falsE 1. The investment a company makes in training employees to perform their duties and redesigning products and processes to improve them would be categorized as prevention costs. * Answer: True * Reference: Costs of Quality * Difficulty: Moderate * Keywords: prevention cost 2. 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Aristotle and the Realm of Ethics Free Essays

An examination of the Nichomacean Ethics is a task that contains the dichotomy of examining Aristotle’s simple, basic definitions along with the great complexity that is present in the underlying meaning behind the simplicity. Aristotle believed the ultimate goal of a human being was (is) to seek happiness and that only a virtuous person can truly achieve happiness.   The acceptance of these notions centers on the perception of the definitions of â€Å"virtue† and â€Å"happiness†. We will write a custom essay sample on Aristotle and the Realm of Ethics or any similar topic only for you Order Now In Aristotle’s words, â€Å"We are now in a position to define the happy man as one who is active in accordance with complete virtue.†Ã‚   In other words, happiness without ethics is a near impossibility.. Eudemonia is a particularly complex situation when trying to understand the importance of it in regards to ethics because eudemonia generally refers to â€Å"happiness or pleasure.† Unfortunately, as the history of human behavior has shown, there will be those individuals who derive their happiness from actions that can be somewhat harmful to people. This type of behavior is, essentially, a pleasure principle based on perversion as opposed to one that is based on ethical behavior. So, it becomes important to separate Eudemonia from perversion or anti-social behavior in because, ultimately, while there may be some pleasure present in such conduct, this does not lead to overall happiness because there might exist a situation where such behavior leads a person down a road of a damaged life. Drugs may bring happiness, but this will exist only for the short term. Ultimately, they will lead to a damaged life that is devoid of happiness. As such, the happiness that Eudemonia  represents must not be transitional happiness, but happiness that is everlasting. In order to achieve this, the happiness must be based on ethical approaches to the pursuit of happiness. Ultimately, virtue breeds ethics and a disposition that is virtuous will further perpetuate ethical behavior. The reason for this is simple: a person who acts with purity can not act unethically as a lack of ethics and a preponderance of virtue are, essentially, mutually exclusive. A disposition of virtue will, in effect, cancel out any unethical or immoral behavior. Now, a virtuous person can also be a person who is rife with internal conflict. To seek happiness does not mean that the person will achieve happiness no matter how hard he or she tries. Often, there will be conflicted internal struggles that pit virtue, honesty and â€Å"the good life† against the frailties of the human psyche and soul. This internal conflict often will eat away at the ability to achieve happiness. However, if a person lives a life that is ethical, a great deal of conflict and stress will be removed from a person’s life. This, in turn, will allow the person a semblance of happiness or, at the very least, a lessoning of conflicting tensions that prey on the mind. Prescribing to a balance of ethics and happiness hinge on the need for virtuous actions and, while this is not possible all the time, it is possible a great deal of the time and can be achieved if an individual concentrates on it enough. This is a core tenant of Aristotle’s principles of ethics, ethical behavior and virtue.                                  How to cite Aristotle and the Realm of Ethics, Essay examples

Nanotechnology in Business Management

Question: Discuss about theNanotechnology in Business Management. Answer: Introduction Nanotechnology leads to the new era of the civilization that depends on the various means of technological application in daily activities and operations. Nanotechnology is one of the latest wings of the science and technology that involves the parameter of nanoscale within 1to 100 nanometers. This report has embedded different dimensions of the management that can be applied to the functionality of the nanotechnology and its efficiency to meet the expected result. Human resource can make their activities easier with the application of this technology while undergoing procedures like recruitment and selection. Apart from that, maintaining the information about the employees can be proved helpful prior to the performance screening and reward recognition. Nanotechnology is the revolutionary in its own kind and has affected the approaches of the Human Resource Development in terms of making strategies and policies for the organization, employees, as well. Implementation of the nanotechn ology has resulted in the improvement of decisions of regulatory bodies and designs, required to supervise the performance of the employees. Authorities of human resource development can make the service better by allowing the facilities of customization of products and preferences for different customers. One more important aspect is the maintenance of the health and safety issues. As human resource management focuses on this matter, they can implant this technology to make the data of the employees easier to access and organized to avoid any inconvenience. Nanotechnology can help to extract the best possible outcome for any organization as it involves the process of shaping and organizing the potentials of the employees along with the achievement of the goals. An innovative technology like nanotechnology analyzes the market demand and can facilitate the service and enhancement of the market. Nanotechnology is one of the major components that are used to make the communication uninterrupted. This report has detailed all these attributes of the nanotechnology in a form of background analysis and valid collected data. This report has undergone research to validate the findings and relate the analytical explanation to the practical approach; hence, research methodology has been incorporated allowing techniques of the data collection, research strategies, and data analytical processes. This report has involved both primary and secondary method to gather the relevant information. Data have been collected by means of the qualitative and quantitative method. Moreover, a random sample has been taken for the surveying of the people. To measure the required time for the accomplishment of the project Gantt chart has been included. This report has tried to encompass all the advantages of usage of nanotechnology in an organization. Apart from that, this report has focused on the significance of the technological advancement in the present scenario. An organization can upgrade the standard of the service as well as can improve the performance skill and knowledge of the employees. This report covers all the requirements to establish the topic of Nanotechnology in Business Management; hence, this report can be further reviewed while conducting extensive research. Conceptual Framework: Conceptual framework presents the ideas and concepts of topic collected for an organization in a simple way so that one can understand it easily and remember during the application. It mainly uses a set of tools. Varieties in the analytical context also in distinctions of the conceptions. Concepts and different aspects of nanotechnology in case of business management and human resource development have been imaged with the help of conceptual framework, as below: Conclusion: Hence, after revising the entire research project it can be concluded that this discussion is valid in the current context of increasing technological sophistication and easier application of the procedures. Employees with the basic technological knowledge are high in demand nowadays; moreover, human resource management also required developing their application procedures those are easily accessible and can keep the information in an organized way. Therefore, this topic is valid to conduct research on it. From this research, it has been cleared that, nanotechnology can change the efficiency of the employees also the productivity of the company. Implementation of the nanotechnology in an internal system of the company can easily integrate the communication system of that organization leading to more functionality. Organization can apply nanotechnology to keep the records of the employees in a way that can reduce the time and labor of the management authority while be searching for any particular information. Moreover, health records can also be kept safe with the help of nanotechnology. In this regard, the priority of nanotechnology has also been described prior to the selection of an employee. As it is easy to gather data and store them when using nanotechnology, employers can go through the collected data and hire an employee based on whether the employee is compatible to the requirement or not. As nanotechnology forms integrated system within a country, it gets spontaneous to monito r the activities of the employees in the workplace. This step can also help the human resource development department to make sure no unethical practice is going in the organization. Performance statistics and skill of the employees are subjected to frequent observation; hence, using nanotechnology can make this process easeful for the management. On addition, an organization can also find out the employees who require further developmental session due to the lack of performance. Arranging questionnaire sessions for the employees in an organization by using the advanced nanotechnology can help the human resource management to be aware of the demand and requirement of the employees. Apart from that, application of this technology to get an idea on the market demand can be helpful for the company to reach their goal as having the knowledge of the actual demand of the customers influence the strategies, products, standard and the service of the company. Brand value also gets affected i f the service gets interrupted by any technological issues. A successful project requires proper research that involves different methods to fulfill the requirement of the research. Data for this research has been taken from both primary and secondary sources that have allowed revision of the published articles and journal contents along with the direct opinion and suggestion from different organizations. For the survey, random sampling has been chosen that has helped to collect the information from various backgrounds without restricting any source. The main objective of this research lies in the evaluation of using nanotechnology in business management and this report has been able to stand for the requirement. Research is time-consuming and depends on many variables. In this report, Gannt chart has been provided to give a clear account for the duration of the research. Research period is important as it indicates the circumstances and the requirements for that particular period. This report reflects the goodness of the application of nanotechnology in a competition as the company that allows the usage of nanotechnology will always have the advantage over one that has not facilitated the nanotechnology. This report has used examples of a large corporate sector to make the findings of the research more realistic. IBM uses the nanotechnology and has availed the advanced level of technological assistance; following the path of this multinational IT giant other organizations can also make their business more successful, both employee and customer friendly. Suggestions have been given to the human resource development department of organizations so that, expected outcome can be obtained maintaining efficient employee relations and customer satisfaction.

The Things They Carried Rhetorical Analysis Essay Essay Example

The Things They Carried Rhetorical Analysis Essay Paper The Things They Carried Rhetorical Analysis Essay In The Things They Carried by Tim O’Brien, O’Brien uses many short stories to describe his experience in Vietnam. The story that captured many aspects of writing was â€Å"How to Tell a True War Story† because it acts as a guide to writing a true story. O’Brien uses many different rhetorical strategies, narrative techniques, and establishes a theme in this story to help develop his characters and story line. Tim O’Brien uses several rhetorical strategies in this story. A strategy that is easily found in the story is imagery. He uses a lot of sensory details to help the reader know what it feels like in a certain situation. â€Å"Except for the laughter things were quiet,† (67) and â€Å"You hear stuff nobody should ever hear,† (69) are some quotes that describes the sounds the soldiers are hearing. O’Brien uses sight as a big component for setting up the setting and describing what the soldiers saw. â€Å"A handsome kid, really. Sharp grey eyes, lean and narrow-waisted†¦Ã¢â‚¬ (67), â€Å"A deep pinkish red spilled out on the river, which moved with no sound†¦(68). Another rhetorical strategy that O’Brien uses is motif. The motif that he uses is â€Å"†¦true war story†¦Ã¢â‚¬  He uses this phrase throughout the story to help the reader understand how to write a story. â€Å"A true war story is never moral. †(65). This quote is basically saying that a true war story tells it how it is; it doesn’t try to make things easier for the reader to digest. â€Å"You can tell a true war story if it embarrasses you. (65) This quote is saying if you don’t want the offensive words or phrases then you don’t want the truth of the story. â€Å"In many cases a true war story cannot be believed. †(68) The last strategy that O’Brien uses in this story is irony. There are many places in this story when O’Brien’s ideas contradict themselves. Whe n Curt Lemon dies, O’Brien describes it as beautiful. â€Å"†¦when he died it was almost beautiful, the way the sunlight came around him and lifted him up†¦Ã¢â‚¬  (67) Most people wouldn’t associate death with beauty, especially the way the Curt Lemon died. We will write a custom essay sample on The Things They Carried Rhetorical Analysis Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Things They Carried Rhetorical Analysis Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Things They Carried Rhetorical Analysis Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another place where he displays irony is in the beginning of the story he says that Curt Lemon died when he was playing a game with Rat Kiley but later on, after he’s given some advice on how to write a true war story, he tells the reader how Curt Lemon actually died. This is ironic because he is giving advice on how to write a story but he didn’t take his own advice. The last place of irony is when O’Brien says that this story was actually a love story. When most people think of death and war they think of sadness and tragedy. And these war stories, according to O’Brien, were love stories. Tim O’Brien uses two narrative techniques in â€Å"How to Tell a True War Story†. First he splits the story into three different sections. The first part being Rat Kiley writing his letter to Curt Lemon’s sister about the relationship they had. The next section is describing the correct way of writing a â€Å"true war story†. And the last is O’Brien looking back on stories and his story telling techniques. O’Brien separates the story into three different parts to give the reader an example of a story that is â€Å"true†. The next section would about the truth about writing a true story and the last section is his personal reflection on the whole situation. The other narrative technique is that O’Brien retells certain events. He retells how Curt Lemon died, he retells Mitchell Sanders telling a story, and he retells how women react when you tell them stories about the war. Tim O’Brien retells stories and events to make his own story more believable. O’Brien gives the main character his own name and naming all of the other soldiers which makes it difficult to label the book as fact or fiction. The theme of â€Å"How to Tell a True War Story† is that everything is not what it seems. The truth is often ugly. When most people want to tell a story about war they will try to sugar coat it so the reader or listener will understand it better. But to truly understand something you need to get the full aspect of it. O’Brien gives many ideas as to ways to tell whether a story is true but most people don’t want to hear it or even understand. That is why some storytellers don’t tell the whole truth when writing, to make their work more appealing. The real purpose of stories is to relate the truth of experience, not to create false emotions in their audiences. â€Å"How to Tell a True War Story† has aspects that help the story become more connect. O’Brien uses many rhetorical strategies like irony, imagery, and motifs that get the reader thinking. Imagery helps develop the setting and the characters. Motifs helped tie the whole story together, and irony brings an unexpected twist to the story. He also retells events and splits the story into three sections. And he reveals the overall theme of the story which is the truth may be ugly but it needs to be known.

The Scarlet Letter †Symbol Analysis

The Scarlet Letter – Symbol Analysis Free Online Research Papers As the novel progresses, the scarlet letter changes from a symbol of sin and ignominy to a symbol of strength and benevolence, due to Hester’s actions in the community. When the scarlet letter first appears in chapter two, it is meant to be a symbol of Hester’s shame, and is supposed to make her feel abject. As Hester does charitable deeds throughout the book, it becomes a symbol of her compassion and sympathy. In the first scene, Hester was brought before a large throng of people to exhibit her shame and her child. On her chest, she wore the scarlet letter, the physical symbol of her sin. At this point, it served its intended purpose, which was to make Hester into an outcast, and to bring out the immorality of her actions. It also set an example for the rest of the community, showing them that they will also be scorned and punished if they commit adultery. Although Hester was supposed to feel remorse for her actions, she outwardly rebelled against her punishment by embroidering the letter beautifully with golden thread. This showed her fortitude and pride, even thought they were meant to be suppressed. In chapter seven, Hester visited the governor’s house to deliver the gloves that he had ordered and to plead her case for keeping Pearl. While she and Pearl were waiting for the governor, they examined the elaborate suit of armor in the main room of the house. Pearl observed that both the helmet and breastplate distorted the image of Hester, magnifying the scarlet letter to dominate her figure. This likeness is intended to symbolize how the rest of the community sees Hester: not for her as a person, but only for the letter and its significance. This shows how the letter has expanded from just representing her sin to representing Hester as a whole. Even though Hester was shunned by the community, she did a lot to give back to it. She donated food to and made clothing for those less fortunate than her. Hester was â€Å"so kind to the poor, so helpful to the sick, so comfortable to the afflicted,† (page 127). By chapter thirteen, members of the community began to reject the original meaning of the scarlet A, adulteress, and instead interpreted the letter to stand for Abel, â€Å"so strong was Hester Prynne, with a woman’s strength,† (page 127). This is because her outstanding community service led her to be considered an apotheosis of a model citizen, just as Abel was. This shows that Hesters actions were able to change the scarlet letters meaning as well as her status in the community. As they naturally do, rumors quickly spread about Hester and the scarlet letter. It was said that the letter had an effect similar to that of a cross around the neck of a nun: she could â€Å"walk securely amid all peril,† (page 127). This ability to walk among peril was implemented during her everyday life: just living in a Puritan community as a sinner was dangerous. An especially strange story arose that an arrow shot from the bow of a Native American struck the scarlet letter and fell harmlessly to the ground (page 127). In keeping with the basic trend of all rumors, they changed the way that many viewed Hester Prynne, even creating a mystical aura about her, which might lead people to believe that she was in league with the Black Man. This adds graver meanings to the scarlet letter: witchcraft and Satanism. â€Å"Be true! Be true! Be true! Show freely to the world, if not your worst, yet some trait whereby the worst may be inferred!† (page 202). This relates directly to Mr. Dimmesdale, because he held his sins in and did not tell the truth. Because of this, he was forced to suffer inwardly for seven long years, in which his sin ate him alive from the inside. This led him to finally expose his sin, which allowed him to die peacefully. Although applied to Mr. Dimmesdale, it also shows in Hester. This is because she did not actually confess anything to the community, but instead Pearl came forth to allow the community to infer what Hester had done. It stresses the importance of being true, because, had Hester told the truth in the first place, she would not have had to suffer the scarlet letter for so many years. Even though Hester grew on the community, she was still considered an outcast. For example, during the procession, there was still a vacant bubble around her in the crowd because no one wanted to get too close to her. This changed however, later on, when Hester returned to Boston. The scarlet letter â€Å"ceased to be a stigma which attracted the world’s scorn and bitterness, and became†¦ looked upon with awe, yet reverence, too,† (page 204). In the end, the scarlet letter transforms to symbolize Hester’s entire life. Inscribed on her gravestone were the words â€Å"On a field, Sable, the letter A, Gules,† (page 205). This inscription shows that all she will be remembered for is the scarlet letter not her charity, not her community service, but the letter. The letter itself takes the lengthy journey from a symbol of sin, to that of charity, to that of remembrance. The letter is a conflicting symbol, but as Nathaniel Hawthorne himself was conflicted, it is to be expected. Research Papers on The Scarlet Letter - Symbol AnalysisThe Masque of the Red Death Room meaningsCapital PunishmentComparison: Letter from Birmingham and CritoWhere Wild and West MeetHip-Hop is ArtAnalysis Of A Cosmetics AdvertisementHarry Potter and the Deathly Hallows Essay19 Century Society: A Deeply Divided EraAssess the importance of Nationalism 1815-1850 EuropeRelationship between Media Coverage and Social and

Marketing strategy in Nokia Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing strategy in Nokia - Research Paper Example [Accessed 29 November 2011] 17 Appendix A: 20 Appendix B: 21 1. Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share. 1.1 Background and origin of Nokia: Nokia is world’s leading mobile phone manufacturer operating globally. It is the symbol of quality, ease and excellence. It is a Finnish multinational information technology manufacturing company with head office in Keilaniemi, Espoo, Finland. It has wide operations in 120 countries with more than 100,000 employees worldwide (Forbes). It is the second la rgest mobile manufacturer of the world following the Samsung Incorporation. It has 22.5% market share in mobile phone industry (Damian and Calvin, 2012). The products are mobile phones, handhelds, electronic gadgets and notebook computers. Till the year 2012, it had been a world largest mobile phone manufacturer but after emergence of Samsung and Apple iPhone 5, it got its sales down sufficiently. A lavish life of Nokia brand was observed as lesser popular after when people started adopting Samsung Galaxy smart phones and iPhones. A couple of years back, it faced a similar situation when Blackberry phones were on demand fashion (Kotler, 2012). To cater the needs, Nokia has jumped in to the competition while the competitors are enough substantial to moderate the competition. Since Nokia has lost the market leader position but still it is on priority for student, middle class man and quality seekers (Dibb and Simkin 2013). 1.2 Nokia’s Position in the Market Figure 1: Leading mo bile manufacturing Companies’ market share Source: Samsung, Nokia, and Apple dominate phone sales in spring 2012- August 2012 (Hill, 2012) Based on the 2012 results, Nokia is ranked as the second largest company in the competitive mobile industry. The further sections of the report shed light on Nokia’s current market status in the mobile industry. In order to achieve its aims, the paper uses tools like SWOT analysis and competitive analysis to understand the competitive edges that company stands on. After the careful analysis, Nokia’s marketing strategy is evaluated in terms of segmentation, targeting and positioning. Its marketing objectives are evaluated and strategies analyzed to identify any gaps between the marketing goals and strategies adopted. The paper reaches its conclusion after providing a number of recommendations to fill the gap in marketing strategies and suggests Nokia some efficient and effective strategic changes. 2. Situational Analysis 2.1 S WOT Analysis Strengths Nokia is ranked second largest distributer of mobile sets in the competitive mobile manufacturing industry (Figure 1). Nokia keeps its market share high by investing a considerable amount of capital in Research and Development strategies. It had spent 4.94 billion Euros on R&D in 2010 and was ranked 11th in the list of top R&D spending Multinational organizations globally (Sitkin & Bowen 2013).